Task 3: Development & Design
My chosen idea
I decided to develop my “Wave Pattern Packaging” concept. In Task 2 I drew a quick sketch of a product box with repeating waves inspired by Hokusai’s famous print. I liked this idea because it combines a traditional art motif with a modern, eco‑friendly message.
Design process
To improve my concept I first made the waves more dynamic. I drew several wavy bands by hand on the computer and let them overlap slightly so the pattern feels natural. I chose a range of blues, from dark navy at the bottom to light sky blue at the top, because blue suggests water, calmness and freshness. Next, I added a large rounded rectangle to represent the package. I centred it on the page and left plenty of space around it so the layout feels balanced. For the text I used a simple sans‑serif font.
Final design
Rationale
This design re‑imagines the wave from Hokusai’s print as a modern pattern for packaging. I wanted the piece to feel calm yet lively, so I repeated the wave shape but changed its height and frequency across the page. The blue palette links to water and sustainability. The big rounded rectangle in the middle stands for the product box and gives the eye a place to rest. By keeping the text simple and centred, the message is clear without fighting with the background. Overall, the design shows how traditional art can inspire contemporary, eco‑friendly branding and illustrates basic principles like repetition, contrast, balance and unity in a straightforward way.
References
- The Great Wave off Kanagawa artwork by Katsushika Hokusai.
- Jessie Chang, “Contrast: The Principle of Design,” Winged Canvas blog.
- Jessie Chang, “Unity & Harmony: The Principles of Design,” Winged Canvas blog.
- BRIGADE branding agency, “5 ways to maximise the principles and elements of design for product packaging.”
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