Task1 exploration


1. Gestalt theory

Gestalt theory explains how people naturally group separate visual elements into one whole. Instead of reading every small part one by one, our minds quickly connect shapes, colours, and positions into a larger pattern. This helps designers organise information in a way that feels clear and easy to understand.

Gestalt principle example

2. Contrast

Contrast means difference. It can happen through colour, size, shape, or light and dark areas. Strong contrast helps important parts stand out, so the viewer notices them quickly. It also improves readability.

Contrast principle example

3. Emphasis

Emphasis is used to create a focal point. It tells the viewer where to look first. Designers often create emphasis by using a different colour, a bigger size, or a special position.

Emphasis principle example

4. Balance

Balance is the distribution of visual weight in a design. A composition can feel balanced when elements are arranged in a stable way. Balance can be symmetrical, where both sides feel equal, or asymmetrical, where different elements still create stability.

Balance principle example

5. Repetition

Repetition means using the same visual element again and again, such as shapes, colours, or lines. It helps connect different parts of a composition and makes the design feel more organised and unified.

Repetition principle example

6. Movement

Movement is the path that the viewer’s eyes follow in a design. Good movement guides attention from one area to another. Designers can create movement through lines, curves, repeated shapes, and directional forms.

Movement principle example

7. Harmony & Unity

Unity means all parts of the design feel like they belong together. Harmony happens when colours, shapes, or textures work well with each other. These two principles help a design look complete and pleasant.

Harmony and unity principle example

8. Symbol

A symbol is an image that represents an idea. Symbols help people understand meaning quickly without using many words. For example, a heart is often used to represent love or care.

Symbol principle example

9. Word and Image

Word and image work together in many designs. The image catches attention, while the words explain or strengthen the message. When this principle is used well, the text and the visual support each other instead of competing.

Selected design work

Artwork

Title: The Great Wave off Kanagawa
Designer: After Katsushika Hokusai
Date: c. 1830–1833
Medium: Woodblock print (ukiyo-e)
Original size: 25.7 × 37.9 cm
Source: Wikimedia Commons

The Great Wave off Kanagawa

Why I chose this design

I chose The Great Wave off Kanagawa because its composition is very powerful and memorable. The first thing I notice is the huge wave rising over the small boats. It creates a strong feeling of danger and movement. At the same time, Mount Fuji appears small and calm in the background, which creates an interesting contrast. I also like how the wave curves across the picture and guides my eyes through the whole design. The repeated shapes in the foam make the motion feel even stronger. Even though the scene is dramatic, the artwork still feels harmonious because it uses a limited colour palette, mainly blue, white, and soft neutral tones. I think this design is a good example of how simple colours and careful composition can create strong emotion. As a first-year student, I find it inspiring because it shows that a design does not need too many elements to leave a deep impression. It is visually beautiful, but it also tells a story about nature and human weakness.

Observed design principles

  • Contrast
  • Emphasis
  • Balance
  • Movement
  • Repetition
  • Harmony & Unity
  • Gestalt

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