SUNQIHANG

  Task 3: Development & Design My chosen idea I decided to develop my “Wave Pattern Packaging” concept. In Task 2 I drew a quick sketch of a product box with repeating waves inspired by Hokusai’s famous print. I liked this idea because it combines a traditional art motif with a modern, eco‑friendly message. Design process To improve my concept I first made the waves more dynamic. I drew several wavy bands by hand on the computer and let them overlap slightly so the pattern feels natural. I chose a range of blues, from dark navy at the bottom to light sky blue at the top, because blue suggests water, calmness and freshness. Next, I added a large rounded rectangle to represent the package. I centred it on the page and left plenty of space around it so the layout feels balanced. For the text I used a simple sans‑serif font. Final design Wave Pattern Packaging_Sun Qihang_Task 3 Rationale This design re‑imagines the wave from Hokusai’s print as a modern...

Selected design work Title:  The Great Wave off Kanagawa Designer:  After Katsushika Hokusai Date:  1830–1833 Medium:  Polychrome woodblock print (ukiyo‑e) Original size:  25.7 × 37.9 cm Source:  Wikimedia Commons The print shows a huge wave towering over several long rowing boats, while the snow‑capped Mount Fuji appears small in the background. The wave curls from left to right and its foam resembles claws. This dynamic moment makes viewers wonder what will happen next. Visual analysis The composition is dominated by the sweeping wave that rises from the left and fills much of the sky. Its white foam looks like clouds and creates tension as if it is about to engulf the boatmen below. Smaller waves in the foreground repeat the same curving motion, guiding our eyes from left to right and back again. Nestled beyond the chaotic water is Mount Fuji; the tiny mountain anchors the scene and provides a sense of calm despite the danger. The perspective combines a ...

  Task1 exploration 1. Gestalt theory Gestalt theory explains how people naturally group separate visual elements into one whole. Instead of reading every small part one by one, our minds quickly connect shapes, colours, and positions into a larger pattern. This helps designers organise information in a way that feels clear and easy to understand. 2. Contrast Contrast means difference. It can happen through colour, size, shape, or light and dark areas. Strong contrast helps important parts stand out, so the viewer notices them quickly. It also improves readability. 3. Emphasis Emphasis is used to create a focal point. It tells the viewer where to look first. Designers often create emphasis by using a different colour, a bigger size, or a special position. 4. Balance Balance is the distribution of visual weight in a design. A composition can feel balanced when elements are arranged in a stable way. Balance can be symmetrical, where both sides feel equal, or asymmetrical, where diffe...